• March 29, 2024, 12:54:34 pm

Author Topic: Bing Maps to get Nokia branding on all devices!  (Read 1379 times)

0 Members and 1 Guest are viewing this topic.

Guest

  • Guest
Bing Maps to get Nokia branding on all devices!
« on: February 15, 2012, 01:00:48 am »

Don’t get surprised if you launch the Bing Maps on your WP device and see Nokia branding over it. Well, here is the scoop – In an interview with Pocket-Lint at CES 2012, Nokia’s CEO, Stephen Elop, said - we shall soon be seeing the Nokia brand name within other devices and not just the company’s own phones.




Elop told us that:


“”You’ll starting seeing the word ‘Nokia’ on a map that you get from Microsoft properties over a period of time, Even if you are on a BlackBerry device, who recently said they were going to start using Bing Maps.”


“Part of the relationship we established with Microsoft is that we are clearly placing a bet on the Windows Phone platform. [In return] they are placing a bet on our location-based platform: mapping, navigation and so forth,” said Elop.


“In the time ahead, what you will see is, across all the Microsoft properties including Bing maps, more and more work will be done by Nokia.”


Elop also told us that Nokia’s deal to help Microsoft improve its navigation services is a way to protect the Finnish company and make sure the agreement wasn’t as one sided as perhaps people currently perceive:


“We did that for important reasons as we had the better mapping assets so it made sense. But it also creates some balance in the relationship with Microsoft,” he said.